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Logo types

What kind of mark are you building? Each type changes the composition — icon only, letters only, badge, character, or symbol plus name.

  • Two or more initials fused into one interlocked glyph

    Monogram

    Interlocked initials fused into one unified glyph.

  • One or two stylized initials forming the whole mark

    Lettermark

    One or two clean standalone initials — the letters are the mark.

  • A symbol locked with the brand name as one unit

    Combination Mark

    A symbol paired with the brand name as one unit.

  • A simplified real-world object as a clean icon

    Pictorial Mark

    A recognizable icon of a real object or scene.

  • Non-literal geometric shapes forming a mark

    Abstract Mark

    Geometric forms with no literal picture — symbolic only.

  • A symbol enclosed inside a badge or crest frame

    Emblem

    A badge or crest that feels official and contained.

  • A friendly character figure with a bold silhouette

    Mascot

    A friendly character representing your brand.

  • A radically simplified pictogram with minimal shapes

    Symbol Mark

    One radically simplified glyph — bold and minimal.

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