What kind of mark are you building? Each type changes the composition — icon only, letters only, badge, character, or symbol plus name.
Interlocked initials fused into one unified glyph.

One or two clean standalone initials — the letters are the mark.

A symbol paired with the brand name as one unit.

A recognizable icon of a real object or scene.
Geometric forms with no literal picture — symbolic only.

A badge or crest that feels official and contained.

A friendly character representing your brand.
One radically simplified glyph — bold and minimal.