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Logo types

Lettermark

One or two stylized initials forming the whole mark

A lettermark turns one or two initials into the whole logo — stylized letter-shapes with a confident silhouette. There is no separate icon, pictorial symbol, or full brand name set as readable text.

Design style is the visual treatment layered on top of your logo type. Browse design styles.

When to use it

  • Your brand name is long but the initials are distinctive.
  • You want a typographic mark without setting the full word.
  • You need a compact mark for app icons and small sizes.
  • You are building a personal or founder-led brand around your initials.

How it differs from nearby types

Monogram

Monograms fuse two or more initials into one interlocked glyph. A lettermark keeps one or two separate letter-shapes instead of a single fused silhouette.

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