Gradient
Gradient uses smooth color transitions across fill areas as the primary depth cue — two or three hue stops max within the mark. Overrides flat's solid-fill rule for this brief.
Design style applies on top of the logo type you choose — type sets the composition, style sets the look. Browse logo types.
When to use it
- You want modern depth without 3D extrusion or shadows.
- Your palette has two or three colors that can blend meaningfully.
- Digital-first brands benefit from vibrant transitions.
- You accept slightly less crisp small-size reads for richer color.
Nearby styles
Flat
Flat uses one solid fill per shape with no blends. Gradient makes smooth transitions the main visual interest.