Clay
Clay uses soft rounded 3D forms — matte sculpted volume, gentle ambient shadow under the mark, and toy-like tactile softness.
Design style applies on top of the logo type you choose — type sets the composition, style sets the look. Browse logo types.
When to use it
- Your brand is friendly, playful, or product-toy adjacent.
- You want 3D softness without sharp extrusion.
- Matte volume fits apps and mascots that should feel touchable.
- You prefer rounded forms over angular tech geometry.